About Dean Whitbread


Details about my work are comprehensively listed here in my LinkedIn CV, which includes warm recommendations, endorsements, and wholesome praise.

Dean Whitbread Biography
Updated February 8th 2014

Dean Whitbread, from London, England, has been been involved in the arts for over 25 years.

In 2011 Dean founded international art prize Prix Mobile.

Prix Mobile lifted the popular mobile art form into the art world via the tech world in Paris at Le Web 2011. Open to all, entries judged by an international jury of eminent artists, art curators, photographers, videographers, entrepreneurs, academics, internet and media luminaries, winners are awarded cash prizes and finalists feature in a gallery exhibition.

In 2011, Dean also conceived and co-promoted the Norwegian mini-festival Frostfest with Elind Rui Blix. Incorporating 9 live acts over 12 hours, in the midwinter period this sustained burst of alternative cultural energy proved popular in Fredrikstad.

In 2012 Dean contributed to WJ-Spots 2, Artists Take Over The Network, wrote and directed a pop video, and developed a one hour piece for theatre called Box.


Dean began performing when he was four, writing scripts, recording and editing audio when he was ten.

Graduating from Hornsey School of Art in 1984, he first came to public notice with his New Contemporaries performance piece “Camouflaging Trees from Further Attack” when he wallpapered the trees on London’s south bank.

Since then, he has become a multidisciplinary creative, author and speaker, working with media organisations, production companies, advertising agencies, causes and artists.

When the internet took off in a big way in the early 1990s, Dean was a songwriter and producer with UK and European success. His first chart hit was 1987’s Lucy by Habit, his biggest hit song to date, 1997’s Survival Game.

Quick to understand the implications of revolutionary internet technology and how it impacts mass audiences and diverse populations, he was lucky enough to make a few bob with some genuine cultural innovations.

Starting with BBC’s Radio 1nteract in 1995, Dean developed online programme formats for one-off promotions, live rock concerts, fundraisers, carnivals and festivals, with a mixture of live event streaming with as much audience interaction as he could get, and dynamic, high-activity websites for Vince Clarke, MTV, the Sex Pistols, Supergrass, Tribal Gathering, The Big Chill, Notting Hill Carnival and many more.

For John Cleese, Dean produced a series of popular videos, podcasts and blogs, and a football song.

In 2005 he curated art exhibition Imagining St Mary Magdalene’s in Islington, London with local artists and Norwegian artists Motherboard.

With input from London artists and contributions from inhabitants of this Victorian municipal park, the exhibition combined sculpture, poetry, installation, photography, performance, music, building-scale projections, and walkie-talkies in trees singing the childhood songs of refugees.

Dean became actively involved in podcasting, co-founding the UK Podcasters Association which he ran for three years. As an advocate and an activist, Dean was the first to describe and discuss podcasting and the culture of podcasters in the House of Commons with MPs, distinguishing it from piracy, and stressing the importance of keeping podcasting and disintermediated media free from undue regulation. In 2006, he played a role in resisting the World Trade Organisation’s attempt to impose television regulations on the internet. Dean is a member of Open Rights Group Advisory Council.

Featured blogger in Google Zeitgeist May 2007, Dean has spoken at the UK Radio Festival, In the City, BECTU, BPI, The Guardian.

matthew_victorian Third sector work includes creating interactive educational media for children on behalf of Amnesty International, fundraising for Greenpeace, Swiss charity Menschen für Menschen for whom he wrote the song Survival Game, and most recently, the Rise and Shine show, which raised money for South African township music education charity, Busk Aid.

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