Growing up in the Golden Age of Melody as I did, and having a musical bent, it doesn’t take much of a mnemonic stimulus to provoke memories of a tune which corresponds to a current meme. <\/p>\n
After a few months bubbling under, ask-me-a-question website Quora seems to have broken cover. I had an invitation back in May 2010, when to join the then-in-beta site would have been extremely hip, but I held back. Never shy of being second, now, at last, with the sheep, I’ve joined up to see what the fuss is about. <\/p>\n
First, I refused to allow Quora to rob my Twitter account, then I switched off all notification emails (I can see perfectly well what activity I want to check when I choose to login). Then I asked a question, then I answered a question about consciousness: Is it plausible that consciousness preceded the physical? <\/a><\/p>\n I have made sure to follow mostly metaphysical questions because most of the content is around business \/ technology, and of course, it’s much more fun being a medium-sized frog in a small pond.<\/p>\n My first question is: What makes a treacle pud a tasty treacle treat? The answer: beef suet. I’m pleased to see someone is already following this important challenge to our collective intelligence. But I have in fact no special interest in treacle puddings, it’s much deeper than that..<\/p>\n The “Atora, you’re getting warmer…” tune was burned into this child’s psyche, and it is still there at the touch of a button decades later. I only have to hear the two-syllable “__ora” word and it becomes Atora. Those advertising jingle chaps knew what they were doing alright. Mad men, indeed.<\/p>\n